Vova ⑨ Deviatkin

Product designer working with startups and small teams on interfaces, websites, and brands.


15 years in, I've designed complex data software, minimalist apps, brand identities, games, and a lot of websites. I've founded my own studio and spent years at one of the most-followed design agencies around. Lately I've been working on AI products: prototyping, designing, and shipping features.

Barcelona

Currently available

① Rellify

Zero to One, Product Design, UI, UX, Identity

2025-2026

Role

Sole designer

Context

Rellify moved from its content platform to an agentic AI system built around Rex. I started from the raw idea and used what I'd learned building the platform.

Outcome

Idea to MVP in four weeks. I did the brand, the UI and the UX. I also built coded prototypes and shipped fully functional features. It's in daily use now, with the customer base growing.

② Relay

Zero to One, Product Design, Visual design, Interaction, Strategy

Zero to One, Product Design, Visual design, Interaction, Strategy

2021-2025

2021-2025

Role

Sole product designer

Context

Zero to one from a raw idea. The product covers the whole process, from finding an insight to planning content and writing it.

Outcome

It ran as the company's core product for four years. I covered the design across all of it, including the UX for the AI engine, content planning and team collaboration. The company raised a multi-million seed round on it.

③ Ether

Product Design, Visual design, Interaction, Identity

2021

Role

Designer

Context

A company that makes home devices asked me for a vision for their brand, website and product UI. They wanted to see a few directions and pick one that felt like theirs.

Outcome

Concept work. The direction I landed on became the foundation their brand and product team built from.

④ Nestly

Mobile design, end-to-end, research

2023

Role

Product designer

Context

Nestly wanted to take data from baby tracking devices and turn it into something coherent for parents.

Outcome

I started with research, personas and scenarios, then designed the app around what they showed. It tracks activity, shows the day's events, opens a live camera and predicts what's coming next.

I started with research, personas and scenarios, then designed the app around what they showed. It tracks activity, shows the day's events, opens a live camera and predicts what's coming next.

⑤ OES

Concept design, Visual design, Interaction

2021

Role

UI designer

Context

OES wanted to open a new chapter for their education platform, so they asked for a full redesign of how kids and teens learn on it.

Outcome

I redesigned the platform across 50+ screens, from the course player to live lectures.

⑥ Stellair

End-to-end design, research, mobile design

2019

Role

Product designer

Context

The team had an AI engine that could recognise clothes from a photo. They needed someone to find the market for it and design an app around it.

Outcome

Research and personas set the MVP scope. I delivered the app structure, the full UI and a design system.

⑦ Kure

UI Design, Visual Design

2019

Vova ⑨ Deviatkin

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